INSIDE THE COLLECTION
Fashion and beauty collide for Fall 2019 as Jason found himself immersed in the creation of his new fragrance, Velvet Rouge-created in partnership with master perfumer Frank Voelkl. Intense notes of rose centifolia, golden amber, incense, and peony are the key ingredients that make up this new fragrance representing the seductive and opulent side of the Jason Wu woman. The intense interplay between light and dark textures, layered upon a core of blooming florals also became the inspiration behind the Fall 2019 Jason Wu Collection. An expansive mid-century artist loft with a secret entrance serves as the backdrop to highlight Jason’s meticulous approach to design and the impeccable attention to detail and craftsmanship. The raw space juxtaposed with the polished clothes is also key in representing the spirt of New York fashion. Soft, romantic textures and the powerful simplicity of Irving Penn floral photographs inspired the organic raw cut drapes of the season. 1950’s shapes contrasted with the modernity of unfinished edges and deconstructed ruffles form the link between old and new.