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The first fragrance for her

Jason Wu introduces his first fragrance that captures the refined glamour of the sophisticated Jason Wu woman. The freshly alluring scent shimmers during the day and evolves into a deep peppery note that is sensual and seductive.

“the heart of my collection will always be the craftsmanship; everything starts from my obsession for details.”


In collaboration with renowned master perfumer Frank Voelkl of Firmenich, Jason captures a sense of nostalgia with the strong presence of Jasmine Sambac. It brought Jason back to his childhood in Taiwan where he used to pick the flower from his neighbor’s stone wall.

The fragrance is fresh, floral, and woody. The top note of Pink Pepper and Fig adds movement and vibrancy while the base note of Silky Musk adds texture. Jasmine Sambac, the key ingredient of this fragrance, is of the highest quality of floral extracts in perfumery—it is handpicked in India at only a select period of time to tap into its full vibrancy.


For the design of the bottle, Jason partnered with architect Andre Mellone. The bottle’s simplicity of form is inspired by midcentury design, Jason’s favorite period, along with his favorite modern artists such as Josef Albers and Ellsworth Kelly. Designed with an architectural approach, a signature gold cap and seamless thick glass base gives a luxurious weight and feel. To balance the masculine base, the fragrance is nude with a touch of blush, inspired by a 1950’s pressed powder compact, which embodies femininity and sensuality. Mirroring the scent, the packaging, designed by Fabien Baron, is elegantly modern in the same hue.